Aston Villa announce Visit Rwanda partnership

Aston Villa is pleased to announce Visit Rwanda as the club’s Principal Partner, Official Tourism Partner and Official Coffee Provider.

Visit Rwanda’s branding will appear on the front of all men’s, women’s and academy teams’ shirts, as well as in a number of other prominent spaces, in an agreement that will be the most important sponsorship deal in the history of the football club.

Alongside tourism, Rwanda has a growing reputation as a destination for business, investment, major events and sport and both parties will also collaborate on a number of initiatives focused on football and coaching as well as charitable and leadership initiatives and professional development opportunities.

Francesco Calvo, President of Business Operations, said: “This is a very exciting partnership for Aston Villa Football Club and a symbol of the club’s continuing expansion and growth into international markets.

“There is a great range and depth of opportunities for collaboration, learning and innovation and we are looking forward to working with Visit Rwanda to deliver meaningful activations through tourism, investment and sporting development.”